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Google Analytics Is a Privacy Disaster — And Most Websites Don't Care

Google Analytics is installed on over 28 million websites, quietly feeding user data into the world's largest advertising machine. Multiple EU countries have ruled it illegal, GA4 didn't fix the core issues, and privacy-respecting alternatives are better than ever. It's time to stop treating mass surveillance as a default.

Nic Mulvaney

Feb 18, 2026· 5 min read